Naming Conventions

I just watched a long presentation on the neighborhood put on by the Capitol Riverfront Business Improvement District (BID) yesterday, and there wasn't much new that hasn't already been put online at JDLand. But, the head of the BID talked a lot about how they are trying to turn around the way people think about the area with, you guessed it, a new "branding" campaign. Now, the campaign is impressive, but the name they've given to the area - Capitol Riverfront - has no attachment to anything. There are already a half dozen names for the hood, but trying to create a new one from scratch seems like a waste of time. Anyways, I prefer Navy Yard, because it has history and a physical connection to the area. But, there are so many to choose from! What do you prefer? I'll leave off with a list since this blog is supposed to be about the food in Navy Yard, aka:

Capitol Riverfront - the official BID designation... um there's already a Waterfront...
Ballpark neighborhood - straightforward. but uninspiring
Near Southeast - geographically accurate, but a little censorious with respect to Anacostia
Nats Town - lame name put forward by the ever-cheap Lerners, owners of the Nationals
Navy Yard - rich in history, but that history includes a lot of crime from the previous decade
almost Capitol Hill - if you're below the Southeast/Southwest Freeway, you ain't on the Hill

P.S. Opps, I almost forgot. This is still about food and drink around the Nationals stadium. So, lucky for us in a few weeks we should be enjoying beer, baseball, and brats' just outside the Navy Yard Metro. And, I'm sure a few popped collars as well, since the forthcoming festival tent will be brought to us by the same folks responsible for Smith Point.